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- Opening a present should be a surprise. It should be exciting, wondering what someone has got you. Gift cards are never a surprise!
- £5 billion a year is spent on gift cards in the UK. Practically everyone gets them and they are not memorable. When you receive a bundle of gift cards, can you really remember who got you the gift card for Debenhams and who got you the Next gift card? Present giving should be memorable.
- £300m a year is wasted on gift cards that are not used… £300m! Sometimes this is a few pence left on a gift card, other times it is people forgetting they even had them. £300m!
- Present giving should be fun and exciting. Handing over an envelope isn’t. As soon as you do, people know it is either money or a gift card. Meaning they need to go get their own present! Receiving a parcel is much more interesting and shows you care.